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UK Black Business Week and Show //2017 - 2022
Initially, a bootstrapped part-time project until 2020, full-time until 2022.
Event management and coordination of 5 products: UK Black Business Week, UK Black Business Show, Birmingham Black Business Show, BTA Awards UK and HSBC's 25 Top Black Entrepreneurs to Watch.
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Nitto ATP Finals Sponsorship Activation //2019
I led the design and delivery of two experiential activation booths for Nitto’s sponsorship of the ATP Men’s Tennis Finals, featuring interactive elements such as a giant gumball machine, anamorphic art, oversized tennis assets, and displays of both the singles and doubles trophies. Additionally, I organised and managed Nitto’s VIP suite throughout the tournament, ensuring a premium guest experience.
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Maxfactor Facefinity Foundation Pop-Up //2019
To celebrate the relaunch of Max Factors no.1 foundation - Facefinity, I created an immersive pop-up tunnel designed to bring the products strapline of: 'Touch Proof. Shine Proof. Life Proof' to life by splitting the tunnel was split into 3 X sections.
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Armani Exchange Westfield Store Relaunch Event // 2019
Coordinated and managed the in-store relaunch event, including full planning and execution of the accompanying pop-up activation featuring a custom vending machine and interactive photobooth experience.
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Ikea Living Wall - Greenwich Store Launch //2019
Installation within Lewisham Shopping Centre for the promotion of the new Greenwich, London store relaunch.
The living wall was constructed with sustainable products and cleaned the air during the entire activation.
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Paco Rabanne Christmas Market // 2018
Supported the design and delivery of Paco Rabanne’s immersive pop-up Christmas Market, transforming Charing Cross into a festive, gold-themed brand experience.
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Coca-Cola - Sensorium // 2018
Coca - Cola wanted to show consumers that both Coca - Cola Original and Coca - Cola Zero Sugar have the same great taste, whichever one you drink.
We created an immersive sensory experience, located in shopping centres across the UK where visitors were invited to engage their five sense through the great taste of Coca - Cola, exploring sound, taste, touch, sight and scent, whilst shaping their choice towards a zero sugar variant.
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Air New Zealand & LA Tourism Board // 2018
I was asked to create a 3-day sales blitz tour of cities in the UK to educate trade partners on Air NZ’s LA product offering.
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Aviva - National Earth Day // 2018
Aviva asked for a creative solution that would generate awareness amongst their employees around National Earth Day.
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FedEx Sponsorship at ATP Finals //2018
I was consulted to redesign and improve the VIP Hospitality Suite at the Finals at The O2, London. We worked to enhance the experience, offer more space, a better layout and a more vibrant look in keeping with the brand.
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The Crypto Investor Show // 2018
In January 2018 I was asked to organise the inaugural Crypto Investor Show in March 2018.
Within 6 weeks I produced and managed an exhibition with 60 stands, over 60 speakers and thousands of visitors at the QEII London.
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Employee Benefits Live //2017
During a contract role, I planned and managed the largest gathering of compensation, reward, benefits and HR professionals under one roof.
We had 50 speakers, 5 stages, 100s of exhibitors and over 2500 visitors at Olympia London.
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Homebuilding & Renovating Show – Harrogate // 2017
During a contract role, I planned and managed the Homebuilding & Renovating Show at the Harrogate Convention Centre, UK (6,799 sqm and 11,000 visitors)
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Oxjam Brixton // 2015
Venue coordinator for Oxjam Brixton 2015, Oxfam’s month-long music festival, which runs throughout October.
Our aim was to raise £10,000 in profit and my role in this was venue sourcing and contract negotiation. I managed to secure six live music venues within the Brixton area for free of charge saving us approximately £18,000.